Meet Mike

I'm Mike, and Biel Watches started with a passion I've had since I was a kid. I fell for luxury watches early, Rolex in particular, and that pull never really let go. (I'm saving the full story for a video soon, so I'll keep this part short.)

That kid who wanted a real Rolex someday eventually earned one. After years of work, I finally bought my first genuine Rolex, and it meant more to me than the watch itself.

That's the moment that became Biel Watches.

I wanted to build a place where you could feel that same thrill of owning a great watch, without the waitlists or the "spend history" that traditional retailers put you through.

Here's how I actually work. I buy, sell, trade, and take watches on consignment across brands like Rolex, Patek Philippe, Audemars Piguet, Tudor, Omega and more. Every piece is authenticated by me and a third-generation watchmaker, and I price off real comps, not wishful thinking. You get my 100% authenticity guarantee on all of it.

My rule is simple: buy the seller first, then the watch. I'd rather earn your trust than push a deal, so if something's the wrong buy for you, I'll tell you to pass. No pressure, no runaround.

A watch isn't just a watch. The good ones carry stories, memories, and a little status too.

My goal is to bring you that same pride and joy, and to make buying a luxury watch safer, easier, faster, and more accessible. If you have a question, or there's a specific piece you're hunting for, reach out and let me know. I'm lucky enough to do this for a living, and I'd be glad to help you find the right one.