My Origin Story

Biel Watches was born from a passion that began in my childhood. Growing up, I was captivated by the allure of luxury timepieces, Rolex in particular, which I first noticed in films and admired for its status. My interest deepened when my older cousin, an aspiring artist who moved to The Big Apple, sent me a horrible back-alley fake Rolex as a teenager. I wore it everywhere as a kid. That was up until a bicycle accident destroyed it—an early lesson with karma that fueled my desire to own a real one someday... when I would be finally able to earn it.

That drive to own a genuine Rolex became a defining goal in my life. After years of hard work, I finally bought my first real Rolex—a symbol of not just success, but perseverance and ambition.

This moment became the inspiration for Biel Watches.

I wanted to create a business where others could experience the same thrill of owning a luxury watch without the waitlists or "spend history" of traditional retailers.

At Biel Watches, we are dedicated to curating a collection of luxury timepieces from renowned brands like Rolex, Patek Philippe, Audemars Piguet, Tudor, Omega and more.

Our mission is to provide an exceptional selection of watches, backed by our 100% authenticity guarantee, and to offer a personalized experience where customers can acquire the timepiece they desire.

Biel Watches isn't just about selling watches—it's about offering timeless pieces that carry stories, memories, and status.

Our goal is to bring that same sense of pride and joy to our clients, while making the process of acquiring luxury watches safer, easier, faster, and more accessible.