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Rediscovering the Joy of Collecting: Breaking Free from the "Flex Culture"
I’ll admit it: being entrenched in the watch industry has, at times, nudged me toward the so-called "flex culture." In a world where timepieces are often wielded as status symbols, it’s easy to fall into the habit of wearing your most impressive watch in the hopes of sparking admiration—or even just conversation. But recently, I’ve found myself rethinking this approach, rediscovering the pure joy of collecting, and remembering why I fell in love with watches in the first place.
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