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Rediscovering the Joy of Collecting: Breaking Free from the "Flex Culture"

I’ll admit it: being entrenched in the watch industry has, at times, nudged me toward the so-called "flex culture." In a world where timepieces are often wielded as status symbols, it’s easy to fall into the habit of wearing your most impressive watch in the hopes of sparking admiration—or even just conversation. But recently, I’ve found myself rethinking this approach, rediscovering the pure joy of collecting, and remembering why I fell in love with watches in the first place.

Omega Speedmaster Watch Review

When it comes to chronographs, two titans often dominate the conversation: the Rolex Daytona and the Omega Speedmaster. Both have definitely earned their places in the pantheon of iconic timepieces, yet I find myself drawn more to the Speedmaster than the Daytona. Surprised? Let me walk you through why this legendary "Moonwatch" captures my admiration time and again.

Rolex GMT Master II "Pepsi" Watch Review

One of the many perks to owning a watch business is being able to work with all the various watches that come through...
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